Photography is not looking into the camera, it's feeling. If you can't feel what you're looking at, then you're never going to get others to feel anything when they look at your photography.
The golden hour
A period shortly after sunrise and shortly before the sunset. It creates natural diffuse. It is that pinkish light that brings out the color for shooting at the beach, desert, mountains or the city.
Mid-day
Excellent shots can be taken, if you want a lit up shot. A few adjustments of angle and color. It can work out.
Civil twilight
Occurs when the sun is 6 degrees below the horizon. Typically occurs right before sunrise and after sunset.
I have been taking photos for 20+ years. Nature, Lifestyles, Products, City Life & Detail. My favorite, is simply the Ocean. You can never get the same action shot. The right shot at the right time. Photography has always been my art.